Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimal visual balance. It is critical that the correct logo file be used to our specifications, as described below.
Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.
Color is a strong brand identifier; it provides contrast and helps define hierarchy. We believe that color should be used boldly, but not wantonly. If a message or layout is clearer without color, perhaps it is unnecessary. Always use the exact color value as listed below.
Of equal importance to the color value is how they are used in relation to one another. We rely heavily on white and blue, and use Twilio red or any other product colors as a pop of color.